About Us

Our Story

CICI AFRICA is a full-service creative studio amplifying African brands through social media, digital campaigns, media production, talent management and pan-African cultural storytelling.

What Drives Us

Our values

Creativity with Purpose

Impact over noise; work that matters.

Culture First

African stories, global standards. Innovation, not imitation.

Integrity & Authenticity

Principled, honest decisions rooted in vision.

Growth Mindset

Curious, adaptable, and committed to constant improvement.

Diversity & Community

Valuing different voices, talent, and collective growth.

Independent & Non-Partisan

Focusing strictly on creativity, business, and cultural growth.

How We Work

Our approach

We don't just create content — we build systems.

Understand the Brand

We deep-dive into your brand identity, audience, and competitive landscape to build an unshakeable foundation for everything that follows.

Develop Strategic Creative Concepts

Strategy and creativity converge. We concept campaigns and content that are both culturally resonant and business-aligned.

Execute with Professional Production

Our production team brings concepts to life — photography, videography, campaigns — delivered at world-class quality.

Distribute for Impact

We place your content where it matters most, optimising channel selection and timing for maximum reach across African markets.

Measure & Optimise

Data-driven refinement. We track performance, report transparently, and continuously improve to drive better results.

The Difference

Why Cici Africa

Deep Understanding of Gen Z & Digital Culture

We live and breathe the platforms, trends, and cultural moments that shape how African youth engage with content and brands.

Industry-Building Mindset

We don't just execute briefs — we contribute to structuring and professionalising Africa's creative economy.

Strategic + Creative Balance

Every piece of content we produce is rooted in strategy. Beautiful work that also moves the needle.

Fast, Adaptive Production

We move at the speed of culture. Lean, agile production without sacrificing quality.

Access to Diverse Emerging African Talent

Our network spans models, cinematographers, directors, designers, and creatives across the continent.

Who We Are

Where African creativity meets opportunity

We're a creative agency and industry hub transforming art, media, and entertainment into sustainable careers across Tanzania and the African continent.

Vision

Transform Tanzania's and Africa's art and entertainment industry into a respected, structured, and economically powerful sector providing sustainable careers for the next generation.

Mission

Connect creative talent to resources, networks, and opportunities whilst producing high-quality content and advertising that demonstrates the true value of the creative industry.

The People

Meet our team

Antoinette Kyababa

CEO & Founder

Leads vision, creative strategy, and overall direction of Cici Africa.

Allen Achireka

Chief of Finance & Strategy

Manages finance, investments, and strategic growth.

Isack Michuzi

Chief of Technology

Oversees technology, digital platforms, and innovation.

Lisa Francis

Operations Manager

Coordinates production, campaigns, and day-to-day operations.

The Moment

Africa's creative sector is at a turning point

"The ingredients are here. Cici Africa connects them."

Growing Youth Population

Africa has the world's youngest population, with over 60% under 25 — a generation native to digital media.

Increasing Internet & Mobile Penetration

Smartphone adoption and mobile internet are expanding rapidly across the continent, unlocking new audiences daily.

Rise of AI and Digital Tools

Emerging technology is lowering production costs and democratising access to world-class creative tools.

Expanding Financial Sector Ready to Invest

Capital is flowing into Africa's creative economy as investors recognise the untapped cultural and commercial potential.

Our Network

Partners

Cici Africa works with a network of organisations that help us empower creatives and grow Africa's creative industry — providing resources, opportunities, and platforms that turn creative potential into real impact.

Hm Rentals

Providing production spaces and equipment for content creators.

MATO Modelling Agency

Connecting and training models, providing skilled talent for campaigns and creative projects.

Mwanga wa Kesho

NGO dedicated to uplifting youth through education and creative opportunities.

Good Hope Foundation

NGO focused on charity and community development.

Chakula Gang

Community of creatives and talents collaborating on innovative projects.

Get in Touch

Always open to new collaborations

Whether you're a brand looking to make an impact, a creative seeking opportunities, or an organisation that wants to partner — reach out and let's build something meaningful.

Start a conversation

ciciafrica@outlook.com

0796169961

Survey Dar es Salaam

Our clients & collaborations

Geamos

Multi-industry — courier, auto parts, IT

Deco by Star

Event design services

Siyanto Tours

Tourism & travel guides

Shawarma

Catering & culinary